It’s 2017…aren’t all relations public? Inspired Global Marketing is an experienced public relations firm with the tools, knowledge, and relationships to get your business in front of potential customers. It’s not just about getting space in your local weekly once in a blue moon. It’s about a well-researched and well-executed public relations strategy that will help you accomplish your business goals. We believe in the nimble approach to public relations, with focused strategy, creative execution, and measurable results.

As one of the best PR firms in Upstate New York our creativity and innovation have allowed us to create strong media relations, providing our clients with a stronger basis for press coverage opportunities. From social networking to reputation management to press releases, we want to create the maximum amount of positive exposure possible in order to best benefit your company.  No matter your company’s industry or publicity needs, Inspired Global Marketing is the answer to all your PR questions.

Editorial Strategy

We see the importance of developing a fresh and unique strategy when it comes to content – you’ll never work with our public relations agency and think, been there, done that.

When it comes to the design, copy, and images associated with your organization, we will ensure that it’s presented in an interesting and enticing manner, while staying true to your brand.

Entrusting us with the development and distribution of your company’s content is the first step in paving the way for a successful future.

Press Releases

Sure, press releases are a good way to get the word out about company news. But well-written press releases are sure to make a much bigger impact.

Our public relations agency will help craft innovative messages for your organization and share them with the media so your public is aware of your latest updates.

Whether the goal is to share news of an achievement within the company or to provide publicity for new events or products, you can rest assured knowing that we’ll make sure it gets in front of the right people at the right time.

Brand Strategy

Your public will come to associate your company logo and branding with thoughts and feelings about your organization, so make sure those associations remain positive and are aligned with your values.

Our brand development team will help you define your target public and develop a plan that caters directly to those consumers. We can help you fulfill your goals of providing your product or service to as many people as possible, but it all starts with your brand. A positive brand reputation is a foundation for attracting new consumers (and keeping loyal ones), and we’ll help you attain your desired image.

Reputation Management

The expectations that people hold about your company is considered your reputation. We’ll make sure that when it comes to these expectations, people associate your company with quality products and experiences, and that they aren’t let down.

Your company’s reputation is fundamental in how your public perceives you – it determines what people say, feel and believe about you. Trust our public relations agency to not only maintain your distinguished reputation but to also develop a strong crisis management plan if your image is ever jeopardized (because hey, it can’t hurt to be prepared).

We’ll connect your brand to your reputation, creating a memorable image within the public eye.

Crisis Communications

We have no doubt that your company is great, but when it comes to planning for potential crises, it’s always best to be prepared.

Our public relations agency can help you develop a plan before a crisis occurs, so you can tackle your problems as soon as they happen. We’ll also help you conduct a post-crisis analysis if you ever end up needing to put your plan in place, to assess its effectiveness and determine if it needs to be altered.

Having an organized plan ensures your preparedness in handling a crisis – and it may even help you prevent the situation altogether.

Message Development

What do you want your company to be known for?

Whatever your desired brand is, trust us to develop key messages that align with your company’s values and goals, allowing you to effectively convey exactly who you are to your target audience.

We’ll craft a memorable message for your public, no matter what your goals are, and we’ll make sure your company is represented by content that will help your brand rise above the rest.

Shouldn’t your marketing feel as authentic as you are?

Request a free growth consultation today and see how we can grow your business in a scalable, measurable way.